September 25, 2014

Top 4 Questions Apple Watch Buyers Should Ask

Guest Opinion Piece by:
Mustafa Khalifa
Founder of Boxer Watches
23 Sep 2014

Top 4 questions Apple Watch buyers should ask

Is a smartwatch a watch or really a digital lifestyle enabler, crammed with a range of apps? Should it even be called a watch when telling the time – the sole, simple and elegant task of any timepiece – seems to be a forgotten, almost token function? This article raises questions on the appeal of smartwatches.

Do we have time for Apple smartwatches?
The countdown for the release of the next big thing – the smartwatch – has already begun, and a lot of people are marking time until they can get their hands on an Apple or Android watch in the new year. There’s been plenty of debate about the design, the range of apps the device will have, the affordability etc., but do we actually need smartwatches? Questioning the point of what is undoubtedly a smart device can make you sound like a Luddite, especially to early adopters, but consider the case against smartwatches.

Do we need more technology?
Smartphones already rule our lives and, although they have many benefits, they undoubtedly are also a major distraction. They’re greedy with our time too, always telling us we’ve got emails to attend to, texts to read or send – they’re always telling us something. Do we really need a slimmer version strapped to our wrist telling us more of the same stuff, every second of the day?

Do we need to be more connected?
Disconnecting for a while each day is not only smart, it’s necessary for our wellbeing. For the sake of our health, our peace of mind, and our blood pressure, we need to disconnect ourselves from the job and our responsibilities at some point in the day. At least you can switch off a smartphone, no matter how hard it is to do for some people, but it’ll be too easy to forget that smartwatch on your wrist is keeping you connected until it reminds you that you are!

Do we need to reinvent the wheel?
So far, the main developers, including Apple, seem to be placing more emphasis on the design of the new device, rather than the technology. Committed early adopters will care less about aesthetics – they just want a smartwatch – but to have wider appeal, the device has to look good. The technology already exists, but the challenge is to make the smartwatch look like a conventional watch, which sounds a bit like trying to reinvent the wheel. We already have watches that look like watches, because that’s what they are and have been for over two centuries. Perfect just as they are, our watches already tell us everything we need to know – what the time is.
Mustafa Khalifa Founder of Boxer Watches 23 Sep 2014

Signature Numeric Studio photo 360° Press Release

Signature Numeric Studio photo 360° Press Release
Signature Numeric Studio photo 360° Press Release
Press Release:
Signature Numeric combines high standards of quality, related to the fields of luxury, with the know-how required to achieve 360 ° animations.
Discover an exemple of 360° animation
A unique presentation of products
Without visible support, open or closed straps, the 360° animation allows you to discover the product from every angle. A dynamic and realistic presentation of the product that perfectly matches to its image in shop.
Enrich web and mobile contents
Boost contents, distinguish products presentation, make them attractive and create an interaction with the internet user are the guarantee of increased visiting time and conversion rate.
Compatible with all supports
The 360° animations are in HTML5 format and are composed of between 24 and 72 images. They are compatible with all current devices (PC, tablet and smartphone). On black, white or personalised backgrounds, 360° visuals of Signature Numeric perfectly match to the graphic design and format of all medias. The optimization of files permits an easy integration and a fast display.

Parmigiani Fleurier Tonda Hemispheres

Parmigiani Fleurier Tonda Hemispheres Press Release
Parmigiani Fleurier Tonda Hemispheres Press Release
Parmigiani Fleurier would like to present a new version of its top selling Tonda Hemispheres updated with a Super-LumiNova glowing dial.

The Tonda Hemispheres is popular for its dual-time zone feature making it popular amongst international travelers. The new additional of the glowing dial makes this a clear choice for pilots, sailors, racecar drivers and those who work at night.

The piece owes its aesthetic quality and originality to the use of Super-LumiNova. Set within the midnight dial, two counters leap out, encircled by this luminescent material highlighting the contour of the second time zone at 12 o’clock and of the small second at 6 o’clock.

Viewed in complete darkness, the Tonda Hemispheres takes on a completely different appearance. The two counters stand out in the form of a figure 8 – a symbol of infinity and harmony. A very fine layer of Super-LumiNova highlights each index with elegant discretion. Finally, the main time indicating hands are lit, as is customary for Parmigiani Fleurier watches, ensuring that the time dominates the dial unobscured.

GRAHAM Chronofighter Oversize Superlight Carbon

GRAHAM Chronofighter Oversize Superlight Carbon Review
GRAHAM Chronofighter Oversize Superlight Carbon

Press Release:
Beyond Technology
It always starts with the lever, then the idea begins to gain momentum. A first technological challenge, then a second. GRAHAM achieved a remarkable technological timepiece which brings Superlight technology to its peak and to high-end watch making. The Chronofighter Superlight Carbon is the first Chronofighter carbon-fibre-made watch combining complex and unprecedented machining processes.
The superlight black carbon nanotube composite case is enhanced by a carbon trigger, bezel, dial and buckle. Light, soft and comfortable to wear, the Chronofighter Oversize Superlight Carbon will survive rough treatment and the passage of time.
Only a high-level of ambition and extensive research enabled the creation of the impactful and reliable Superlight carbon watch. Perhaps, the easiest way to understand the technical feat is to think of the various carbon properties. Convenient, malleable and lightweight, carbon is the preferred material in aeronautics, car racing, aerospace, sports and other domains that require lightweight, strength and performance. By combining carbon fibre and a strong polymer matrix, carbon fibre composites are simply reshaping the world of high performances.
All the conditions are there to create the most resistant and lightest time machine.
The Chronofighter Oversize Superlight Carbon complete watch weighs lighter than 100g
GRAHAM has developed a case, made of carbon nanotube speckled composite.
The start and stop lever on the left of the case, the renowned GRAHAM signature, is made of plain carbon fibre –multi layers- and results from a very specific machining process. This means that the lever is a unique piece of carbon which provides the watch with more stiffness and enhanced usability.
Thanks to the instinctive and precise use of the carbon fibre trigger, the chronograph facilitates the measurement of speed thanks to a tachymeter scale and a reversed minute’s counter with a white painted indicator to show the starting point. The function emphasizes the intuitive use of the chronograph and immediate reading
The shiny carbon bezel and dial perfectly finish the watch design and enable an optimum lightweight and shockproof use in all situations. Dedicated to adrenaline and advanced technology, the watch is held by a red integrated “Clous de Paris” strap and plain carbon fibre buckle made of different parts and resulting froman inventive assembly process.
No doubt you will create a fused relationship with The Chronofighter Oversize Superlight Carbon.
Main features also include: 47 mm superlight black carbon nanotube composite case (total weight of the watch is lighter than 100g), calibre G1747 automatic chronograph, date at 8 o’clock, 25 jewels, 28’800 A/H (4Hz), Incabloc shock absorber, 48 hours power reserve, black carbon fibre trigger, dial and bezel, domed sapphire crystal with anti-reflective coating on both faces, smoked sapphire crystal case back, integrated red rubber strap with “Clous de Paris” and black carbon fibre buckle.

Parmigiani Fleurier x Bugatti Ten Year Anniversary

Parmigiani Fleurier x Bugatti Ten Year Anniversary Watch
We are excited to announce the first of three watches celebrating the 10 Year anniversary of Parmigiani Fleurier’s partnership with Bugatti.
The Bugatti Mythe is the latest in a long line of limited-edition timepieces inspired by the automobiles.
Partners since 2004; the Mythe joins a lineup that includes the 370, Super Sport, Atalante, Vitesse and Aerolithe watch models.
Once again, Parmigiani spared no expense or innovation in creating a unique watch that speaks to the Bugatti’s recognizable lines.
The Mythe is being debuted at Pebble Beach’s Concours d’Elegance this coming weekend.
Two additional anniversary limited edition watch models will be debuted later this year.